ARDA’s goal is to promote sustainable development in Nigeria and across Africa with culturally competent, audience-centric communication methodologies that fearlessly address root causes, tackle the most relevant and pressing issues, and make lasting positive impacts on beneficiaries. The organization identifies and exploits the most accessible and effective communication channels and creative approaches to reach those in greatest need and to improve the quality of life of all Nigerians.
For over twenty years as the African Radio Drama Association, ARDA-DCI has been at the forefront of developing, producing and broadcasting media campaigns for social and behaviour change. ARDA-DCI is now focused on using the most innovative and cutting edge smart communication strategies to effect social and behavioural change in the key areas that influence sustainable development.
At ARDA-DCI, we use storytelling, entertainment-education approaches and research to design efficacious materials for dissemination on traditional and new media platforms. We produce radio and video programs, viral video skits, podcasts, print materials, mobile applications, and live stage performances that effectively communicate sustainable development messages to audiences and key beneficiaries in a way that is relevant, acceptable and accessible.
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